“News Hole” is my new favorite phrase
Posted on March 17th, 2008 by Karla Pacheco
Turns out that bloggers are not changing the world as much as we thought/feared.
Damn, and here was I with all my “Major Media Can Suck My Ass” t-shirts.
Anyway, interesting article, kind of breaks down a lot of the things Jay and I tend to debate/discuss late at night, just laying in bed.
Wow. Our life is sad.
2 Responses to ““News Hole” is my new favorite phrase”
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I’m just a random person who stumbled across your site, and I wanted to let you know I like it. I’ve read Jay’s stuff, Pointless Waste of Time, Cracked, and online stuff like that for awhile now. You wouldn’t think it, but I’m always at the Boston Public Library, too, even though I’m young (21) and in college.
Most of the people I show the online articles fall in love. You would think that there would be more blog readers if friends in my generation are always showing friends cool online stuff. That’s not the case because blogs have awful advertising and branding.
I have to explain to my friends how cool a site and constantly rave about it for them to get with the program and regularly check it out.
They assume good articles are nothing more than a good article. Frequently, they don’t even catch the name of the site. Forget remembering it!
All of you who are friendly (and I know a bunch of you are), should sacrifice some of your independence and create an index site that gives links and descriptions to similar blogs. That’s how Cracked and the Huffington Post have achieved so much successful. They all have web models that branch out to tons of different content providers.
That way, you satisfy more people at once by expanding your variety and amount of content. You can make it even more popular by giving users the capabilities to post their favorite articles on Facebook with a specialized Facebook application. Call up a major news outlet and rave about how the comedy blogosphere is exploding to get attention. Jay’s lucky my high school English teacher was a nut and had us read one of his articles on the last day of class. David Wong is lucky that he wrote an article about George Lucas that one of my friends happened across while looking for information on the new Star Wars movie.
You will also never show up on Google until you have a gazillion people linking to your site. Google’s a bastard like that.
Bottom line is brand and advertise your realm of the blog world. That way your genre of blogs can gain popularity. You don’t want people to associate the word blog with the Daily Kos. Yuck. Until that changes, your target audience will stay the hell away from blogs.
I like what you’ve been doing. Don’t die on me. Write lots more. Peace out.
Peace out?